This campaign focuses on the real, raw and bold reality of the ‘sweaty selfie’. Inspired by Japan’s night cherry blossoms and traditional Kumiko design, ASICS has created a range of female focused apparel and footwear that inspires women to take a moment for themselves, find their inner flow and experience the incredible positive uplift that running brings.

Using the imagery and videos supplied I collaborated closely with a copywriter and project manager to create a successful digital campaign across the ASICS website, social platforms and newsletters.

I created the branding for Tommy touring Australia. This included logo design, event collateral, window and POS store graphics, tram wrap, posters, large format graphics and invites.

Branding and packaging design for Tommy Hilfiger Ramadan

Tommy x Miffy collaboration - packaging and gifting design

Tommy Hilfiger gifting packaging

Creating editorial layouts for lookbooks and invitations to events. I have also designed home catalogues, Christmas gift guides, womenswear, menswear and kidswear brochures, beauty magazines and designed spreads for newspapers and magazines.

Beauty experience in art direction and editorial magazine design

I designed the branding identity and graphics for the Fall Lewis Hamilton fashion show in Milan. From concept to final design I created the logo, invites, signage, DJ booth and large format graphics at the event, this was also rolled out online on the website and for social posts.

Creating window and instore concepts, props, popups and POS graphics.

From sale emails, fashion editorial emails to playful childrenswear. Creating strong customer journey and using eyecatching design and animation.

End of season sale campaign for Boden retailer. From concept to final design both offline and digital. Working closely with the copy team to combine playful imagery with fun animation

Creating social assets for Instagram, Facebook, Twitter and Youtube.

I created the digital web assets for Boden's Mid-Season Sale for the website. The idea was inspired by music lyrics, with each day having a different offer and song. Using gif animation from the product photoshoot to create fun and playful assets. Versioning for both Desktop and Mobile and across the UK, US, Australia and EU markets.